Jun
16
2009

by Mary Catalano Howard

2.0 lessons from Dr. Andrew McAfee

A worthwhile read is Dr. Andrew McAfee’s new book ‘Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges’. McAfee details some of the pressing problems & challenges that businesses have been facing for a long time include harnessing & sharing knowledge, making sure it stays current & fundable and reducing redundancy. Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers to tackle these challenges.

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